Cengage Learning
4LTR Press
PROBLEM
South-Western, a part of Cengage Learning, is a publishing company that has worked with Lamson Design for over 20 years now. So when the idea came about to revolutionize the traditional textbook, the 4LTR Press team knew exactly where to go for help.
DESIGN SOLUTION
The first magazine style textbook to roll out was for marketing...appropriately named MKTG. Lamson Design worked with the 4LTR team to produce in-book materials including a visual preface and ads, as well as promotional direct mail pieces and a website.
What started as a single title has now transformed into a new way of teaching and learning. 4LTR Press currently has over 60 solutions used by more than 1,000,000 students and continues to grow each and every year. While the designs have changed and evolved, the core concept of all 4LTR Press titles has remained the same...a student-tested, faculty-approved series of solutions delivered at less than half the price of most traditional textbooks.
